Just How Much Media Do We Really Need?

Shirley Steinberg's picture

Left class tonight excited for a new term and more analysis and discussion on media literacy.  Naturally, switched the TV on as I collapsed after the day.  CNN featured a 2 hour (turned into 4 hours) coverage of the Michael Jackson Funeral.  70 days after MJ died, he is finally, at least for the day, laid to rest in a memorial park.  For 4 hours (I actually worked during that time), I didn't hear how the fires in LA were, the two hurricanes bearing down on the Americas...where are they?  did anyone die in Iraq?  Afghanistan?

Ribbons at the bottom declared that Dame Elizabeth Taylor was there, Jackson's mother was visibly upset, and that ex-wife Lisa Marie Presley appeared emotional.

What is news?  It certainly isn't what we ask to know, but what corporate media decides we should know.  I am offended by the inability of American news to be news.  When credible journalists spend 4 hours as perched, univited vultures...beaks salivating in wait for a spot of celebrity, a breath of movement... societal interests and corporate agendas must be re-examined.

And I say, WTF? to American "news" media.

Your thoughts?

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Robert LeBlanc's picture

The 24-hour News Cycle

        I suspect the extension of news into areas that don't really qualify as purposeful (or interesting or relevant....) is the product of a few trends, not the least of which is the broadening of news stations to 24-hour coverage.  Left without anything relevant to discuss (there's only so much news in a day and Canadians don't want to hear about depressing things like the war we're in or the state of the economy), stations are forced to fill hours with idle gossip or nattering heads who are providing little more than a retread of the same arguments we heard the day before.

Two summers ago I was driving to Regina from Humboldt (two hours of driving.... one tree along the way) when I reached a sort of radio blackout zone where the only station I could pick up was 650 News Talk Radio (owned by the good folks at Rawlco Radio, who bring you exciting programs along the lines of 'Raving Right-Wing Terrorist' and "Douchebag vs. Dirtbag".  An hour into my listening, a special news flash cut into the programming. I pressed my ear to the speaker to catch the incredible news- Al Qaeda attack on Canada? Hurricane season in Nova Scotia? Minority parliament falls as Stephen Harper can't find the right sweater vest to wear to work and misses the vote?  The answer was stunning. The special news flash, which broke into the program with the gusto of a bomb, was that porn actress and C-list celebrity Anna Nicole Smith had died.  The announcer then informed me that they were canceling all future programming that day and going live outside her California mansion where dozens of reporters were standing by to tell us that nothing was happening inside and that the details were still unclear.  Thank god they were there.

I'm sure we all have our own story to match this sort of celebrity-obsessed newsmongering: the Michael Jackson trial, Martha Stewart's arrest (and subsequent release), even the OJ Simpson trial (which interrupted a perfectly good basketball game, I might add).  These stories are easy fodder because the public is able to instantly connect to them without any of the difficult trivialities like context, information or investigative reporting.

 

The 24/7 news cycle has a new horse to ride, however: Twitter and online commentary.  Just this morning I watched CBC Newsworld spend five minutes reading out comments hauled in from their website to discuss the closure of Greyhound routes in Ontario.  What's the sample size? Who do these people work for?  Are they actually written by a guy name Hans who lives in Copenhagen? We don't know. But what we do know is that it's instant, and that means less work for everyone.  Fox News has always been great at using public opinion as a launching board for outrageous commentary ("Some people say...") but now with Twitter, they can read out the original words of Icarrymyguntoahealthcarerally@saddlebackchurch.com without the vagary of fact checking.

 

  Is this kind of instant online commentary useful or even democratic? Perhaps this is new type of media interaction, a hot media, that allows a two-way discussion.  Or is it just an excuse to fill time for the stations?

 

  I think I'll go update my Twitter account now.

Laura's picture

On media coverage

It may be interesting to look the time and coverage dedicated to MJ’s, rather than on real news issues, as a tool, a diversion tool, bear with me, I am not paranoid.. But it does bring me back to South American politics; namely, Brazil, just as an example, comes to mind the movie, The Year My Parents Went on Vacation (2006), see:
http://en.wikipedia.org/wiki/The_Year_My_Parents_Went_on_Vacation
The movie is about a child who gets dropped off at his grandfather’s home, in Sao Paulo, in 1970, when his parents have to flee underground due of their political views and activism. The movie is told through the point of view of the child, and it is set in the 1970’s, which was a time in Brazil when people were disappearing, a time of oppression, but also the year that the Brazilian team that won the 1970 World Cup in Mexico, the year of Pele, and the year Brazil was voted the best team in soccer. Countless hours of media time were dedicated to soccer and to the pride of winning, while people disappeared quietly, a similar but different story happened when Argentina invaded the Falkland Islands in 1982, after six years of dictatorship (from 1976), many suggested that the invasion was a calculated move by the Argentinean government to deter the attention from the “desaparecidos” and create a national unified Argentinean identity.
So going back to MJ’ is the over coverage of his death is due to the fact that scandals and trash really sells or because it distracts, now distract from what? H1N1 flu virus? Medical coverage? Or maybe a little bit of both; it sells and distracts..

claireberger's picture

Great example Laura and such

Great example Laura and such a good film!

plthom3's picture

down here

shirley. . .in SC we are being swamped by Obama-hatred. . .parents are organizing against the showing of Obama's talk to students. . .even calling on parents NOT to send their children to school this coming tuesday. . .the hyperbole and viciousness are almost cartoonish. . .if they werent so misleading and vile. . .and what role does the media play in all this?. . .any help negotiating through the distortions?. . .nope. . .media are so overwhelmed by the specter of failing that they have adopted a coporate approach to news: give the customer what s/he wants. . .paul thomas

Shirley Steinberg's picture

what planet are we on?

paul, if anyone doesn't see the racist implications of this...well...sitting in canada we are just amazed at this..and i agree, from some moronic mouths, the media picks it up and runs with it.  the spectator sport of mediating society is chilling

Stephen DeGiulio's picture

A "Foreign" Point of View

Shirley, Robert, Laura,

When I taught in a military town in the southwest (Alamogordo, NM) that had a large, permanant contingent of German troops (stationed there so they could practice with their expensive phallic toys in "US airspace" in ways that are prohibited in Europe--and surely, collaborate in "special weapons" development and testing at New Mexico's extensive "restricted" facilities), new German arrivals often took courses at the local college, and I got the same amazed question several times:

"What's wrong with American news--we knew more about the US from our ordinary German news than we get here from the US news?!?!

Even more astonishing, some readers may remember that the US attack of Grenada (late 1983) was completely censored from all US news until the actual invasion, at which time no press of any kind were allowed to cover the war live (on a small island that kind of control is possible).

(Echos of the Falkland Islands--thanks Laura--what were the "distracters" at that time--beyond the sainted and senile "Great Communicator?")

--However, for weeks before that, over the Spanish language Mexican TV news, freely broadcast in the US, it was a constant story! I guess we are stuck in an "English Only" universe more securely than many of us think--apparently no-one in the entire world of US journalism with access to corporate media spoke Spanish, watched Spanish TV (or shortwave broadcast direct from Grenada/Latin America), or had the guts to protest . . .

Living in NYC at that time, I asked everyone I encountered if they knew anything about the planned US invasion of Greneda, and got not a single positive response from anyone, except the Puerto Rican friend who informed me in the first place, and his circle of friends! (Many thought I was simply nuts, or had gone paranoid . . .) Then it was a done deal, very minimally covered, and that with misinformation; and immediately dropped from the news.

Are we in danger of becoming a closed fascist state? Ask a Native American, north or south (or a Vietnamese, Iraqi, etc. etc. etc.)--we have been there from the beginning . . . we were founded to be that way and we will remain that way until the whole system collapses or until critical consciousness spreads faster than the H1N1 virus.

(NOT the SWINE FLU, sorry pork merchants and animal torturers, we beg your pardon on bended knees with fear in our hearts--the bacon rules and we salute it forever--we feed it to our kids and train them with corporal violence to salute it in our prison/schools . . . no, your constitutional right to immense wealth through the desecration of the environment, the slow poisoning of the population who can't afford healthy food, and the torture of innocent pigs will not be broached as long as a certain flag flies.)

If Media are life, we are dead--but Media are not life, Media are dead--they are false gods, as Shirley observes, put there as distracters--we just need to turn away and again inhabit the sacred space of a world shared with animals, plants, clouds, oceans . . . a world we feel and see with our own flesh, unmediated by anyone but the ones we love . . .

I'm not a history buff, but here is a quote about the US invasion of Grenada from the web that is accurate, as far as I know--please correct me If I'm wrong, and I'll remove/change it--that goes for anything I've said above, too, of course!):

"The invasion of Grenada in late 1983 can be seen as a small part of the rivalry between the U.S. and Cuba during the Reagan years. A bloody coup in Grenada, along with a perceived threat to American students on the island provided the U.S. with an excellent excuse to eliminate a Marxist regime allied to Fidel Castro's Cuba."

Have a great Labor Day weekend everyone: "Cultural Workers of the World, Unite in Diversity over Power"

Steve

 

Marisol Rodriguez's picture

Is media entertainment the new religion?

 

Hi all!
Laura, your question about why are we choosing to watch news about individual’s lives instead of world events news really stroked me, and made me think.
I think that focusing on someone else’s lives allow us to dream and to escape our own lives or to compare them with those we admire in one way or another. Usually people who we admire lead our standards and aspirations. In the case of Michael Jackson, we all agree that he was a very talented person; influencing music, fashion, and the way black people in America are seen. In a way we were living our lives together with his life in one way or another. The more space we gave him in our lives, the more we took part of his life too, all which allowed us to dream; we took part of his talent and of his fortune.
On the other hand, world news directly or indirectly regards us all and forces us to come back to reality, and the closest to our reality the more concern we are. Facing reality is in many cases hard and painful but necessary. Yet, it is during our leisure or entertainment time that we can dream, set goals and get inspired, something that seems to be more in need at this times in our world, where religion is less present in people’s lives.
What do you think?

  Yes, I agree. A good

 

Yes, I agree. A good example of what you’re describing is all the media coverage that was surrounding Princess Diana. She seemingly had a glamorous life filled with things that the masses covet. I think that’s one of the reasons why there was so much media attention surrounding her life. People wanted to know as much as they could about her almost as if they were trying to live their lives through her. Which would explain the tremendous outcry when her life was tragically cut short. It was as if some peoples’ world came to an end…
 
One of the dangers that occurs when we are so entranced and obsessed with the lives of others is that we tend to forget about reality and what’s happening in the world around us. As Dr. Steinberg mentioned, how many people died in Iraq/Afghanistan while all the media attention was focused on MJ’s death? Most of us don’t know how many people died and if we wanted to find out we’d have to sort through all this MJ stuff before we could find an answer. 
 

Maybe we subconsciously allow ourselves to be distracted by such things because ignoring more pressing issues is more convenient than actually taking actions to bring about positive change.

h_craig's picture

Memories of Princess Diana

Naved, 
Your comment on Princess Diana really struck a chord with me.  In class we were talking about media memories and I will never forget waking up early that morning and being the first in my house to see the media coverage of her death.  Being so young, I didn't understand what had happened.  I remember rushing into my parents' bedroom to tell them that Pavarotti had killed Princess Diana (I'm still paying for that comment). Besides my naivety, the videos of the wreckage and various portraits of her on the TV screen that played for months afterwards are what I remember most. It was impossible to escape the coverage of her death, her funeral, and the subsequent investigation into her death.  It seemed that every channel was playing the same footage over and over again and causing viewers to relive the painful events.  But, people were still watching. 
 
I find it interesting that many people can get caught up in the media coverage of these tragic events (Diana, MJ, 9/11...).  Why did we need to see the planes flying into the twin towers on what seemed like a continuous loop?  If someone close to you died in 9/11, would you have watched that scene over and over? But for some reason, it's difficult not to watch. It's like when you drive by an accident on the highway. You slow down, not necessarily for safety reasons, but to get a closer look at what happened.  And you always wonder if anyone died in that accident.  We live in a world that needs to know everything.   
 
I think you're very right Naved when you said that we allow ourselves to get caught up and distracted by some things, in order to avoid taking action on more important issues.  We are so obsessed with knowing everything that's going on, but it's rare that we actually get off our butts and create change. As teachers, I think it's very important for us to be critical of this.  Though it may seem idealistic, we need to inspire our students to get involved and change the world in whatever small ways they can. For all the teachers, if you haven't seen this video, check it out! Dalton Sherman the 5th grader and keynote speaker for the Dallas Independent School Districts 2008 Back to School pep rally gave this speech in front of 20000 teachers! Just a little something to lift your spirits for the long weekend and brighten up this thread a little! 
http://www.youtube.com/watch?v=quH_pymfS8Q

Marisol Rodriguez's picture

let's be critical

 

Hi H Craig,
Just like you, I find interesting our obsession for seeing and seeing again and again tragic scenes and I think that precisely trying to find answers to that question is what being critical is all about. Getting to know human nature help to understand why we do the things we do and, hopefully, this would eventually give perspective and direction to where we should go regarding our actions in relation to the media.  
Do you have an idea of why we like to re-seeing shocking scenes?
claireberger's picture

Thanks for the Youtube clip!

Thanks for the Youtube clip! Have already forwarded to a few friends

News. . news. . . More news. .

You know before we gave up T.V. all together , I decided to give up the News.  I found watching the news very depressing or ridiculous.  How is news whether Britney Spears breaks up with her husband? How is news whether John and Kate plus 8 will resume after the divorce? Why is news always about car accicdents, deaths, drownings, murders, numbers dead, and suicides? Why is this all people want to hear?   News channels should be using the opportunity to educate the pubic about "real" news.  If I were in charge I would play scenes of what is happening in Darfur all day opposed to news coverage of Michael Jackson.  What were they showing when the Holocaust was going on??? What was everyone around the world busy watching while all my family was murdered? Makes me think what I'm not seeing on the news. 

Shirley Steinberg's picture

giving up the news

lisa, our lives were surrounded by cnn/msnbc, always on, in every room, the evening ritual.  when joe died, i realized i needed to get rid of some rituals, they were too hard on me.  so i stopped watching the news.  of course, as i am on the Internet, i know what is going on, what amazes me, is that when i do turn on the news, i feel like i am revisiting a soap opera...you know when you turn them on every 6 months, and nothing has changed?  the news is reduntant, simplistic, features the same ole, same ole, and it never is engaging.  if it bleeds....lead, that is the way news is selected, and somehow, the michael jacksons, the arbitrary stories, they have nothing to do with how we fit within our society.  no wonder many say that "the daily show" is the only news they watch.  news has become a cartooned shell of itself...we are not informed, we are not empowered

My earlierst TV memories....

 

This weekend I have been thinking of my earliest TV memories. I know in class I said the Care Bears, but after much thought , when I began thinking of the shows I watched I started to classify them with the people I watched them with and thought how I enjoyed spending  time with those people.
 
I remember every Saturday morning watching Save by the Bell with my sister and telling all my friends that I don’t watch cartoons because I have an older sister, so she introduces me to older TV. After watching Save By the Bell, my sister and I would go skiing. When we would return we would order pizza for dinner and either watch a TV movie or rent a movie. I always wanted to watch Grease or Mary Poppins. My sister, on the other hand, was tired of having to deal with me (the younger one by 6 years) and would say I think its time we watch something else. Sometimes she would let me rent Grease or Mary Poppins.
 
I also enjoyed Friday night TV with my grandparents. We would head over to their house after school. They would play with us, have many snacks ready before dinner, and ask us all about our week and how we liked school. They were very interested in our lives. It was great. After dinner my grandmother and grandfather let me choose what I wanted to watch. I, of course, wanted to watch TGIF. My grandparents never complained about my TV choices and always got involved in the shows. As we got older my sister and I became fans of 90210 and so did my grandmother. I also got my grandfather interested in the OC. I am sure if they were still around I would be at their house watching Gossip Girl.
Joe Vitantonio's picture

What is news anyway?

Shirley’s blog takes me right back to my Media dislike that what asked of us on Thursday evening’s class, I detest the way the media covers what they call "breaking news". I feel like sometimes the media gets obsessed with one news story and drains it for its worth. As for the viewers, it gets old fast, and what about all the other ‘happenings’ in the world? Coming back to what Shirley mentioned about the Michael Jackson 4 hour coverage; did the rest of the world and life in general stop during that time? Don’t get me wrong, I do agree we need to pay our respects to the tragedies of the world, especially with the loss of the ‘King of Pop’, but in a way that doesn’t obsess or bombard the public. On the topic of being bombarded at times, has anyone ever noticed how the radio stations bombard us listeners with new songs that have been released? It’s so bad at times, I begin to hate the songs I once liked; one reason why I tend to listen to my i-pod in the car where I get to control my own listening pleasure. Just on a side note, I wanted to share my thoughts on Thursday’s class; the first memory of media we had. I found myself sitting in class reminiscing about childhood favorites, and it felt good. Sometimes we are so caught up in the ‘busy’ of our everyday lives that we don’t take time to remember back to those childhood memories when life was so simple.

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Money Talks

 

             I know what mean when you say the radio stations bomb bard you with the new release over and over again. There is a famous radio station in Montreal that is really popular that has the reputation for doing that. It drives me nuts when all day  they play the same songs over and over again. It gets to a point that I want to turn off the radio after the fifth time that I’ve heard the same during  the day.  
I also felt really good after Thursday’s class thinking about my favorite childhood memories of my first interaction with media. Coming to think of it there were many television shows that marked my childhood. I just feel that now a day’s television is so boring there isn’t much to look forward to watching. Every night there‘s a different reality show about some person doing some specific challenge to get money. Why is that everything we do has to be about money and wining? Most reality shows are simply instructing people to manipulate, scheme, torture, simply to win the pot of “gold” in the end.
claireberger's picture

News 24/7 ..Information or exploiting the consumer

 

As I mentioned in class, evening news along with weekly investigative television (such as 60 Minutes) was a preoccupation for my dad and hence a central part of my growing up. Many of the topics broadcast would lead to family discussions around the dinner table. However, today’s non stop (24/7) “media coverage” of current events I feel sets out only to entertain or fill up time. I almost never watch CNN (usually only if it is droning on in the gym.) because of the constant repetition of same text and images , we simply take in what we are presented and are not encouraged to form opinions. After 9/11, I did start to watch a lot less news broadcasts preferring to watch local news which will summarize in 30 minutes both city, national and international points. If there is something in particular I feel I need to be more informed about, I will seek out other sources, be it TV, internet or articles. Needless to say, I chose not to follow any of the Michael Jackson hype…but was the incessant coverage of the tragic passing of a beloved musician not better entertainment for a population who is trying to forget that there are soldiers overseas dying with no clear end in sight? Is it because these stories will keep the general population watching and therefore prove more profitable for the news channels? Popular news will enable to sell advertising rather than the death and dying that seem remote, far away and by no means as glamorous. Selling news is a business and in order to keep attracting viewers stories that “sell” will continue to be those most often broadcast.

Class Reflection: I greatly enjoyed Thursday’s class and the reminiscences of our childhood memories. Brought back so many wonderful memories. Asking my children and mum to share their memories of same made for a wonderful Labour Day weekend  together.

Are audiences' likes and dislikes causing a shift in viewing?

We talked about our likes and dislikes in class last Thursday, and I began to ponder about how network executives have, in the past, attracted a particular audience into watching their shows. However, this fall, a particular show seems to be doing quite the opposite: attraction by repulsion.

With the recent advent of remakes of early 90's shows such as Degrassi, the next generation, Beverly Hills 90210 (...the next generation), and now, Melrose Place.......(the next generation), it seems that the creative juices from writers and network executives have dried up. In 1990, Degrassi aired compelling episodes about topics such as being diagnosed with a learning disability, contemplating abortion, and living with AIDS. Beverly Hills 90210 in the 90s had aired episodes of similar topics: Tori Spelling's character petitioned the school to allow condoms to be dispensed in the school. However, a closer inspection of episode summaries reveals Degrassi had aired a show about this same issue, and 90210 regularly recycled Degrassi's topics, although adding a truck load of melodrama into the recipe.

Now, shows like Gossip Girl and another remake of a 90's show, Melrose Place is taking up the 8-o'clock to 9-o'clock time-slot. In order to attract audiences, website poster ads portray characters in these shows as hyper-sexualized, spoiled, and scandalous. A website tagline for the new Melrose is “nice, naughty, bad-girl”, and last year's ad for Gossip Girl was “Every Parent's Nightmare”. However, an examination of the Nelson Ratings reveals that Gossip Girl ranked a low 196 and 168 for their first two seasons, respectively.

 Other networks, on the other hand, have decided to take a different route in attracting their audiences. Executives seem to be banking on the idea that we, the audience, are sick of watching shows about people who are “prettier, richer, endowed” than we are. A glance of the new show “Glee” reveals characters that, from the beginning, are not well liked at all. In fact, as an audience member, I don't seem to want to place myself into any of the characters' shoes: The leading male teacher who is having marital problems (nope); the leading female teacher who is a germophobe (has mysophobia) (nope); I would like to continue on with using the term “leading”, except none of the other characters dominate the spotlight: the female gym teacher who reveals that “living with hepatitis is a @#$”! (nope); the girl who gets paint thrown in her face (nope); or any of the other characters that make up the “glee club” ensemble (perhaps:I would love to become proficient at playing the guitar someday).

Does choosing actors with little star power and who portray characters with dislikable qualities seem to be what today's audiences actually like? Are audiences so sick of watching young, attractive, rich people frolic in the land of the forbidden, that they are tuning into shows that allow one to appreciate what they have ? Will we say “aha, it looks like my life is pretty good after-all, (except for the fact that I still can't seem to master the strumming pattern for “Stairway to Heaven”), and continue watching as these characters perceive through being the abject of their school; or, will we continue watching because what this show offers is merely a rough copy of those mentioned above?  After all, who wouldn't give their next plane ride to Paris for a singing voice fit for an audience of a few million viewers. 

Lukas

Passionate Pedagogue's picture

Where Did All the Imagination Go?

 

Sitting in this past week’s class I was amazed to hear of all the media memories that my fellow students had. These memories stirred up in me a wave of nostalgia; happy remembrances of times with my mother and grand-mother planted in front of our enormous wooden-encased television set. The faces of Finnigan and Casey, Mr. Dress-up’s beloved puppets flashed before my eyes as did the sounds of Sharon, Lois and Bram’s voices. In an instant I was transported back in time and could clearly see the Polkaroo’s outlandish costume and remember singing along to Big Bird and fearing the Count’s thunderous laugh on Sesame Street. How I would play for hours with my dolls or Fisher-Price sets recreating scenarios that I had seen on those beloved children’s television series. What struck me as I thought back to these childhood programs of the past is how important the role of imagination was in each of these shows geared towards children.
 
There were no special effects or animated cartoons to intrigue children in the television shows I grew up watching, what made them special was their ability to tap into a child’s imagination. Mr. Dress-up’s Tickle Trunk was just a mere chest that contained costumes, which in essence were not even that elaborate, yet I loved that segment of the show and was on the edge of my seat waiting for it every single day. Sharon, Lois and Bram’s Skinamarinky Dinky Doo, was but a song set to a simple melody but yet it rang true with an entire generation. The Polka Dot Door showcased a simple doll named Marigold whom I loved to see appear. These Canadian television series were low-budget productions that made a big impact on children because they allowed Canadian kids across the country to tap into the power of their own imaginations. Every child could leave their television set at the end of an episode and find a costume to wear, a doll to befriend and a song to sing. There were no gimmicky production modules embedded within these programs meant to entice children into purchasing commercial toys. 
 
Today marketing is key in children’s television series and as such they have lost their ability to get children to tap into the magical world of imagination. There is no need to imagine being a Transformer when you can play with your own version of the car turned robot in your bedroom or zap in a copy of a Playstation game that will recreate the show for you. What made the television shows I watched as a child special is that we could recreate the scenarios that were set up for us on the small screen in our bedrooms, playrooms and  backyards. I vividly remember having a dress-up station where my cousins and I would play for hours developing alternate personas and inventing fantastical adventures for them. My dolls took on lives of their own when I played with my school friends at the end of the day, each of us inventing brave new worlds wherein our dolls lived out grand escapades. The backyard was a magical place full of songs and swing-sets, jumping ropes and hop scotch. Our bikes became our Transformers simply by adding some ribbon to them or capes to our backs. Imagination provided us with a fertile playground from which every day were born new exploits. There was no need for computerized games or DVDs, the power of our imagination set each new day ablaze with an infinite set of possibilities.
 
It seems that youth in the 21st Century have lost the capacity to play because they no longer are being asked to hone their imaginative skills. Rather than creating scenarios wherein play becomes a self-generating process, toy companies, television conglomerates and media giants have created an imagination free zone where choices have been pre-fabricated for children based on market research. Video games offer pre-set worlds wherein the only choices children are given are in the avatars they use as their screen alter-egos. Blockbuster movies or made for children DVDs force children to watch the same scenes over and over again offering no variety or selection. Television series for youth are mostly marketing tools to help sell vast lines of toys and multimedia paraphernalia. The imagination has been zapped out of children’s programming and as such, has been zapped out of our children.
 
One can hardly believe that twenty odd years ago a whole generation of children were content with the songs of three school teachers or a man who dressed up in make-shift costumes; that an entire cohort of adults today were eager to see a man dressed as a clown and excited by the prospect of a woman holding up a mirror and telling them that she could see them before she read them a story. It seems unfathomable today to ask a child to be entertained by the story-telling of a big yellow bird or of a man in a modest cardigan and a pair of sensible shoes. What made these shows of the past magical were not so much the people who were cast in them, who for the most part were mild mannered adults who liked children, but rather their ability to inspire children to use their imagination and to play. 
 
We have a done a great disservice to this generation by force-feeding them market driven media. We have robbed them of their ability to create and to invent, to discover and to take flight. As a society we must ask ourselves, “Where did all the imagination go?” and work collectively to help bring it back.
 
 
Darryl's picture

Too much...

information to digest. Just as many of us seem to feel that we are bombarded by media and by information I feel very similar after reading all of the preceding blogs (really...reading some and skimming others, there were just too many). Everyone had very interesting points of view, backed up with compelling examples, but how am I supposed to feel about all of them? Should I take the time to respond to everyone? Should I be respond with as much passion and vigor to a blog as the author who wrote it?

I think that I am going to treat blogging (I am new to it) just as I treat television, movies, and music, I will read and respond to those that interest me. They may be blogs with an interesting title, or they may be blogs whose first sentence steals my attention away from whatever else I am doing on the computer while I browse the Freireproject site, or I may be bored, head over to this site and browse away (catchy titles, interesting beginnings, stealing my attention...isn't that something that media advertisors are always trying to do?). Who knows? What I do know however is that it will be interesting to see the interaction between our class (and others). Will it mirror in class discussion? Will some people be more open and honest on their  blogs, unchained from the social norms that contain our classroom discussions? It feels to me like I just had an epiphany about blogging. I think I might like it...but then again...

Well...my seatbelt is buckled and I am ready for the ride!

Laura's picture

On content

Sorry folks, here is the good version To follow up on Lukas and some other people comments on TV content. I thought I would comment on a new (or almost new) show I just watched online. The show, a dark comedy, called "Nurse Jackie” follows the life of an ER nurse, who has a seemly perfect marriage, with the perfectly lovable husband , two daughters, an addiction to painkillers (which she snores) due to chronic back pain and a enabler lover who works in the hospital pharmacy (get the point?). I was stunned how characters in TV have zoomed across the extremes from being cartoonish lovable characters, perfect families (Cosby, etc...) to cartoonish freaks, such as the Dexter type, the total anti-hero, while in Dexter’s case, the character without a doubt an established “bad guy/freak/he is going to die in the end” in NJ the character profile is more blurry. It seems almost that the message suggests that one can be a functional junky, while making no mistakes in their work (ER Nurse!!!) and being a great mother and wife/mistress. The funny or unfunny thing is that it does not really feel like watching comedy; moreover, I found it concerning because the character is the anti-hero type still cartoonish, but a tortured soul taken to extreme. So what is this show tell us? Can we filter the entertainment from content and underlined message? My point is that I see it constantly in my kids that information is taken as it comes, there is no processing filter, they want to dress like the characters they see in the media, they talk like the characters in the media and to a point they behave like the characters they see. Would it be fair to compare this to the transmutation of the early rap lyrics to the “gangsta rap” lyrics? Black women's groups urged the start of a movement to persuade the music industry to clean up violent "gangsta rap" lyrics that were demean and threaten women, because girls where being verbally attacked on the street. Again, see article: http://www.manhattan-institute.org/html/_nypost-rap_only_ruins.htm Makes sense?

h_craig's picture

The Hip-Hop Debate

I think that the debate surrounding hip-hop/rap lyrics is extremely interessting.  I have a hard time deciding what side to take...if anyone else is interessted by the topic check out some of the following videos from US Congressional Debates on Hip-hop and a special titled, "Hip-Hop vs. America". I also included some spoken word artists that have really moved me and add to the debate. I'd love to know what you all think!

Master P (highlights from both sides of the debate) 

Hip-Hop vs. America (some of my fav. excerpts from the special)

A different kind of hip-hop to consider - Def Jam Poetry

"Real" News

Thanks for sharing that YouTube video, h.craig.  Amazing how a 5th grader, with Special Needs, could have such an effect on such a large audience. 

Shirley, good thing you had work to do.  I sure couldn’t watch another piece of MJ news let alone sit there for  4 more  hours- may he now rest in peace. 

It is rather sad to me that media coverage of MJ, Elvis, Princess Diana, or any other superstar, takes up so much of our “news” time.  Imagine the kind of impact “real” news could have on society, such as the fact that 4 years later, the rebuilding of New Orleans is slow and for some residents, they remain homeless. (perhaps some might be interested in knowing where and how they could help) or the many children left orphaned in  Swaziland, by the fact that their moms and dads have been killed by aids.   (The orphanage where they live needs workers to care for their needs).  A few years back, I did a unit with a grade 5 class, looking at news critically.  One of the pieces of news we looked at was the impact Hurricane George (which hit Haiti in 1998) had on Haiti’s society.   The students were very much into the “devastation” and how it impacted on the children’s lives, especially their schooling.  Although schools and homes were slowly being rebuilt, there were still lots to be done.   This Grade 5 class wanted to do something practical for them and so began Project George.  The children sent out letters to the families in the school requesting children’s clothing, and school supplies.  They gathered and sorted all that came in.  They boxed approximately 30 boxes.   Shipping was going to be an issue, however, the student’s problem solved that as well- shipping was taken care of by a Church in the neighborhood. 

Isn’t it amazing the impact “real” news can have. 

 

Corporate news media (CNN)

 

I recently went onto the CNN website to see if I could watch news segments directly from the site, as Shirley mentioned we need to watch news media occasionally. I came across an interesting segment about math and science. The news segment started off by describing how testing for the latest technology in weapons is taking place and showed images of missiles blasting off into the atmosphere. The segment then went on to say that this technology won’t be sustainable given the poor academic performance of students in the US in the fields of math and science. In other words, the segment was saying that if American students don’t perform better in math and science the USA’s war machine won’t be as powerful.
 
As a math teacher I had serious issues with this news segment. People shouldn’t be encouraged to perform better in math and science to build more weapons, which can kill thousands of people. There should be an encouragement to do productive things through math and science like creating technologies that will save the environment or finding cures for diseases and not to use math and science as tools for destruction. 
 

I guess this is a good example why I wouldn’t watch CNN under normal circumstances.

Darryl's picture

A thought about...

 

H1N1. I was attending a meeting at my school board today and we discussed future plans for the H1N1 pandemic that "experts are predicting" for the upcoming flu season. As a group of professionals we were given all of the information that the board has thus far...which is not that much. We asked serious questions about the issue and discussed potential procedures that will need to be put in place. Now...there are several issues that started swimming around my head.
First, is the government giving us the whole story? I assume they aren't but are they giving us enough to truly help ourselves before something tragic happens?
Second, aren't they prepared for this pandemic yet? Flu season happens at the same time every year, so why don't we have more information in September when it traditionally begins in October?
Third, and most importantly for this blog entry, are media outlets going to feed the flames of an H1N1 fire so badly that we lose control or will they douse them with a massive bucket of water in an effort to help their loyal consumers?
This fall I fear what the media will do. On an international and national media level I fear they will allow the hot topics to jump to the forefront leaving out vital information that could really make a difference to people. I fear we will hear more about the number of people who are sick than how to keep ourselves safe.
I wonder however, how will our local media dedicate its air/print space to helping the citizens of Montreal? Will they follow the suit of their big brothers and sister stations/outlets and feed us sensational stories, or will they work to assist us in our personal struggle against whatever H1N1 will bring?

 

H1N1 Media Outbreak

Good Morning

I totally understand where you are coming from.  I work for the Lester B pearson School Board and we definately have the same concerns that you have.  What is the media going to do when the outbreak arrives (hopefully it doesnt ) but we have no way of controlling that.  Our school board has been outstanding in keeping the staff and the community updated on the situation.  Last year we had a few cases that hit our elementary schools and the media was actually very fair and respectful of our privacy.  Media sometimes can be very umpredictable, but for once I have to give them credit for not reporting something that could have create a world wide panic (well I mean Quebec world).  I truly believe that some journalist or tv anchor are still in the profession for the right reason!

Where to Start?

 

I believe TV and other sources of media have become, as others have mentioned, a way to escape. Listeners come home from their rat race lives to plop down in front of their TV sets. They turn to their TV for entertainment purposes or to drown out the quietness of their homes. They don’t want to have to think about what is happening in the world, so they reinforce the ratings by watching the same crap over and over again, thus creating a vicious circle of overviewed trivial news rather than the real ‘breaking news.’   They just want to listen to something without having to put much thought into what they are watching.  Moreover, if they were to watch something riveting or deemed catastrophic they may feel compelled to act. But we all know acting rarely happens so they are filled with more guilt. And when any pressing news actually makes its way on TV, they end up getting caught up in their busy lives. Granted, this is a very cynical view on our society and there are many people getting involved much like the group of kids mentioned in Project George. 
I have one more thing to mention about the news. Any time there is a tragic accident or natural disaster overseas we’ll be the first to find out how many Canadians are involved. I understand it is important to acknowledge our own kind but let’s say 3 Canadians were injured or died in a natural disaster. We will hear more about those 3 families than all the hundreds of local residents who suffered displacement, death, etc… all without financial stability or an organized program to help them. 
On a completely different note!!
I’m including a link to TED.COM.  It’s an interesting website that features key speakers from across the world. The link I’ve included is from Sir Ken Robinson. He discusses creativity and our need as educators to bring it back. 

Loggin in

Good evening all.

Have finally found the courage to log in. You will have to excuse me for my inadequacies, this is all new to me. After last week's class, this might take me some time to get used to.

More comments to follow.

Regards,

Linda

 

New to this World

I am definitely in a time warp.  I feel like I have been put into a time machine and have arrived into a new world.  I am not that old but graduated from McGill with an undergrad. degree in 1989....20 years ago...doesn't seem that long ago but the Education library certainly did not look like that (although I did notice the same hand puppets in a corner int he back!  Today, I had to ask (whispering, in fact, due to embarrassment) how to post a "blog"  (this was after I had looked up the word "blog").

So, here I am in the Tech World ready to start.

DJ Rant Continued

 I found last weeks class refreshing when compared to some of the other classes I am taking this semester.  I have a feeling discussion worth listening to will happen in this classroom. I realized that I may have been a little harsh when stating that my media dislike was radio DJs. I am a little irked by some of the tactics they are using to keep listeners. I have to jump on the against anti John Tesh band wagon and other DJs who try to improve the listeners lives by educating us with what current studies say.  I listen to the radio for music and not self-help.

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          Another trend I noticed is how radio talk has become much more daring and racy with sexual content. The terms that are being used and topics discussed harken back to the daily school bus ride and all the material not fit to print discussed there. Listening to DJs using some of the terms we used awakens loads of repressed shame and guilt from the misuse of subject matter and redneck ignorance we were full of.

 Did you know that David Bowie and Neil Young have spiders named after them. If you listened to the Q last night you would have. I like these. These are bits of info that find their way into daily conversation when know one knows what to say.

 On that note (insert radio conversation info here)……

 

 

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Media and history, on a related topic

 

During the early portion of my undergraduate studies at Concordia University, a history professor asked our class to choose one of the Historica Minutes movie shorts http://www.histori.ca/minutes/section.do?className=ca.histori.minutes.en.... This assignment involved the analysis of the content of the movie short in question in light of its presumed historical accuracy.
I found this exercise both interesting and challenging. Interesting because I enjoyed using a medium other than the written word alone in a research assignment and challenging because this was the first time where I was called upon to question history I presumed to be official and therefore factual. I chose to write about the piece on Paul-Émile Borduas http://www.histori.ca/minutes/minute.do?id=10222 because of the position Borduas held in regard to the powers that be at the time, and due to his becoming a symbol with the publication of the Refus Global . Do any of you remember these Minutes? What did you think of them?
Though I couldn’t tell you what I’ve done with the paper since that time, I do feel that the assignment permitted me to question what media promotes and I believe that I have since become more engaged in my response to media as a whole.
 In light of last week’s request in class to watch CNN on television or view it online and my introduction to this news channel was Anderson Cooper discussion about the day’s goings-on in Afghanistan. I normally tune in to TV5 for my news information (though I enjoy watching Sunday Morning on CBS), and find the contrast between TV5 and CNN to be jarring. More on this at a later date.

Aren`t we influencing the media?

Everybody talks about the impact media has on the people and we complain about the negative influence it has on society in general, but would it be wrong to say that it is society that shapes the media at the same time? Aren`t we, as consumers, defining the type of news we want to hear, or the type of shows we want to see? (not each and every one of us, of course, but the majority). Isn`t the content of what we see on TV a reflection of our preferences?

Reality shows like Survivor (how real can this show be, anyway?) are popular, or they wouldn`t continue season after seson. The reasons for which people watch them are diverse, but the bottom line is they all do, and ratings go up. We all know the media will only show what they know will sell. Watching news channels/programs, we realize that criminals, pundits, and talentless actresses get more attention than researchers, scientists, or renowned artists, so my question is, are the producers giving us what we want , or are we too blasé that we are only impressed by what gives us the creeps? Real-life stories are no longer interesting, so producers pick the most attention-grabbing stories, playing on our fears and anxieties. If they don`t create panic, it`s not news worthy.

So what do you think? Are we able to change anything?

 

reality shows

 

I agree with Ana, we do influence the media. Shows are created based on viewers’ preference. At first reality shows were created because they were  cheaper for studios. Studios didn’t have to deal with actors going on strike or their agents. After the studios saw how much people enjoyed watching these shows many of them haven’t gone back. And why should they? Look at how much money these shows bring in for them? Advertisers love reality TV just look at all the product placement. Do you ever really see Simon, Paula or Randy from America Idol drink out of the large coca-cola glass that is placed right in front of them?
 
As people in previous post have mention TV is an escape from reality. When “we” watch reality shows, we are not only escaping from reality, but we are comparing our own lives to these “real people” and began to realize that our life isn’t so bad.
 
Furthermore, when watching these so called “reality shows” be aware that many of them are actually scripted.

why we love reality TV

 

I had listed reality TV as one of my “media hates” in class. I don’t really watch much reality TV (or any TV for that matter) but whenever I come across a reality TV show I can’t stand but get annoyed. One of my professors had an interesting take on reality TV. He compared it to the circuses held in the Roman Empire. According to him the people that would come watch the games at the circus were lazy and useless people. Emperors wanted to just keep the people distracted through entertainment so they wouldn’t be concerned with the affairs and the manner in which the empire was ruled, if you watch the movie Gladiator you can get a better understanding of this concept. Hence the people were just obsessed with watching gore and seeing others being humiliated. According to my Prof. this fixation that people had with the games reflected something deeper within themselves. He believed that they enjoyed watching others being humiliated because they were more deserving of such treatment than those people who were forced to endure it in the circuses (mostly slaves or other vulnerable people in society.) Similarly, my Prof. argues that with reality TV we get kicks at watching others do disgusting and humiliating things because in some twisted way we feel we are deserving of such treatment but instead of us getting it others are.
 
Though I don’t agree 100% with his theory it does offer some insight as to why reality TV is enjoyed by so many, despite it often consisting of offensive and humiliating behavior.
 
 
Daniela lLattanzio's picture

we are influencing media.

 

Hello,

Ana, you brought up an important point which I believe is so true... society definitely shapes media. Television will only keep the shows with low ratings.......if we as a society are not interested in reality shows than why do we watch them?  

I remember watching the Paul Stanley reality show for the first time and thinking to myself that it was the dumbest thing out there. The material had no logic and there were so many commercials during the show. After watching the entire show, I felt guilty for having spent over an hour watching that junk. How could have I spent my quality time on that? Weeks later, I was watching television with a friend and during a commercial; she flipped channels and landed on the Paul Stanley’s show. We kept on saying how ridiculous and how the show was staged.  Although we agreed it had no content and it was a silly show, we spent never returned back to view our original show.

Although, I did not enjoy the show, I watched it twice along with the many other people that make this show a popular one. Why are people watching it? Is it because it is about a celebrity, because it is ridiculous,  or there is no thinking required?  I truly believe that we cannot change it Ana.

Media will only show things that will grab the attention of viewers.....if these types of show are doing well, it sure says much about society.

 

What is the purpose of media?

Good morning all

What is the purpose of media these days? I always believed that media was suppose to be informative and cultural? I guess it is not necessarily what sell these days! I find that the media has become a very depressing source of information.  We rarely hear anything positive or educational on the news.  In today society people are all about gossips and breaking news!!!! Breaking news are now tabloids about the personal life of Hollywood stars.  If you actually think about this for a minute the most watch television show during dinner time are things like "Entertainment Tonight, Entertainment Canada, Access Hollywood" Is that what we consider Important Breaking News?  It is quite sad that CTV news, fox news are more focus on the entertainment part of their news!!! I truly believe that there is a place for everything in today's society but we must share the wealth around so things are evenly covered!

 

Have a great day!

What about the good?

I definitely do agree that the media has its downfalls, such as inaccurate information provided, misrepresentations of certain cultures or ways of being, addictiveness and desensitization, however, we must not omit the fact that media encompasses more than simply negative aspects. If we didn’t have media than how else would we universally communicate? Media is indeed a form of communication that provides individuals with information that can be accurate, educational, and informative as well. In addition media is a form of entertainment that does not necessarily result in unconstructive habits. The entertainment element of media can serve as a positive influence in the lives of many too. Hence, I firmly believe that what is essential when it comes to this issue is that society become educated to realize that media is not the next “god.” If individuals learn to be critical about media this is half the battle. Thus, I feel that the main dilemma in relation to media is lack of knowledge, and this broils down to the education system. How effective are we being as teachers, as administration, as parents, as a community? Yes there is no denying that media can be pollution to our eyes, brain, and ears, nonetheless the underlying problem is not media itself; but in my opinion it a result of education gone wrong.

h_craig's picture

It's all good...sort of

I think you bring up a good point...it all "broils down to the education system."  All media has an intended purpose and audience.  Being aware and critical of these factors is the key to understanding media and making our own conclusions about what we see.  As teachers, we need to give our students the tools they need in order to analyze media in a critical way.  If we do, then all media can be seen as “good” in a sense.  Every form of media and every source can be criticised and analyzed, regardless of whether or not we think it is actually accurate or entertaining. 

I teach my grade 10 and 11 History students about biases from news stations.  They are required to watch broadcasts from CNN, BBC, NBC, Fox, CTV and CBC on the same topic (H1N1, or any election coverage for instance).  With a little prompting they are capable of pulling out the biases of the different stations and analyzing the ways in which the information is presented.   These types of activities result in heated classroom debates.  The students are interested and engaged and it gives them the tools to look at media in a different light.  Similar analysis can be done for advertisements, music videos, music...Making students aware of the producers of media and the intended purpose of media texts should be a focus in our classrooms.  If we do so, I think that we can learn something from all media texts.

In Quebec, we are lucky to have an education system that allows and encourages this type of analysis.  I agree with you.  I don’t think the problem is a lack of knowledge on the part of the students. I think it’s a lack of proper instruction by our teachers.  Many teachers in my school rarely incorporate media into their classrooms and would be fearful to bring media analysis to a sophisticated level.  I think they underestimate their students and what they are capable of.  I also think that they are not comfortable enough with the material to teach it to their students.  In a modern world that is so dominated by media, we need to teach our teachers first, then our students.  I think the government is on the right track by making media a required component of education, but this is useless if teachers don’t have the knowledge or tools to include it in their instruction.

 

Political Economy without Audience is like Santa without Lists

 One definition I don't quite understand is this "political economy" of cultural studies. In the reader, PE is defined as an approach of study focused more on the production and distribution than on interpreting text or studying audiences; however, the authors go on to describe PE as something that "highlights capitalistic societies organized according to a dominant mode of production, ... around capital accumulation".

It seems to me that the very essence of studying capital accumulation is determinant on studying audiences, and from this, allows a dominant mode of production to survive (as a capitalistic society). Without this, Henry Ford's “moving line” would not have evolved. (people get bored of the same old car they drive for a few years, only to be won over by a very similar model, with new flashy break lights and side trim making the old “new” again).

Here is my reasoning: I, a hypothetical widget-making boss, who asks my widget-making workers to build and distribute something fancy, require a particular idea of what is this “thing” to sell, and to whom. For example, some "widget maker" bosses have historically relied upon the naughty/nice list to determine who gets the widget-made lump of coal vs. Widget-made spinning top. Others, like Ford, probably employed a set of door-to-door canvassers, asking residents what they would like to see inside their “new” future cars, (and with how many cup holders for their interior).

How is a shiny spinning top maker (or an auto manufacturer) supposed to know who gets what, in what colours, (or animal print)  without knowledge of who is deserving/wanting of either (the audience)? Further, how is the maker of these new fancy widgets supposed to continue making tops and coal pieces year after year, unbeknownst to them that today's hip urban buyer no longer desires to play with either, but to play with hoola-hoops (or cars WITH power steering).

Perhaps PE is a focus on HOW these things are sold? (put them into cereal, or at the bottom of cracker-jack boxes, and stamp on a Wednesday date, because manufacturing quality is at its highest when things are made on Wednesdays)? Do we need to put some pimply adolescent into a chicken costume to sell pizzas and analyze them?

Is PE a study of “where” things are sold? (Do more people prefer convertibles in humid climates (have you seen my curly hair in the summer? No way)?

If the book is correct in writing that “PE links culture to its economic and political context”, then where is the “culture” part of this equation coming from, if not from the study of the audience's wants and desires, (and are we going to be seeing a revamping of the DMC Delorean anytime soon? I sure hope so! I've been asking for one for YEARS NOW!!!).

Lukas

 

how to prep. for media scrums...

In class I stated that my least favourite media was Zach and Cody...Since then I have re-discovered a new bit of media that "irks" me.

I work with the LBPSB as a high school administrator and every fall we participate in valuable professional development sessions in alternate locations (politically correct way of saying a retreat...gotta watch out for negative press...).  At this particular (retreat) there was a specialist in media relations brought in to tel us how to speak with the media.  Before I go any further with this I want to apologise to any member of the class (Donna B.) who was on the organizing committee...

Anyways, we spent 1 to 2 hours hearing how before we go in front of a microphone, we need to sit down with a specialised team, decide what the three most important messages are and script a "sound bite" meaning that we say our three statements over and over and over.  The thinking behind it being that news media will only play about 10 seconds of what we say so we better say the right things and not deviate because 3 or 4 different microphones mean 3 or 4 different sound editors and heaven forbid that they all edit things in different ways.

He showed us an unedited press scrum of our national leaders practicing this technique and without the editting, everybody sounded like morons, answering questions, no matter what they were, with the same statements.

Around the same time there were presidential debates or prime ministerial debates and I couldn't help but wonder how much of what these people were saying was not scripted and organized into "biteable" chunks, not to mention the hundreds of thousands of dollars spent on image consultants, hair and makeup (heaven forbid that Stephen Harper wears a reddish tie or has a hair out of place)

Contrast all of that with a rare clip I happened to see on some Bravo special somewhere of President Nixon preparing for his debate.  The shot was in the wings of the set and it was Mr. Nixon with his chief advisor licking his hand and smoothing down Mr. Nixon's already uncannily smoothe combover. Not that I am familiar enough with Mr. Nixon to have an informed opinion on his poitics, I sited this example because I miss a world where we public figures could be publicly real, could say things without the fear that what they said wouldn't be edited and blasted around the world and if they said something wrong, apologised and then moved on.

In conclusion, back at the retreat, we all finished our role playing of spitting out sound bites (and trying not to laugh) and then some of us (not Donna B.) complained about the session but we all came away with an understanding of how carefully we need to choose our words and if we ever get in front of a microphone, BE CAREFUL.

My latest "media dislike" is the fact that I have to pay more attention to being careful than I do to being genuine.

 

Media literacy documentaries

 

I just completed reading chapter 4, “A propaganda model” of the big gray book. It’s an excellent short article that reminded me of a few documentaries/movies that I have seen about media literacy and thought that I would share.
 
The first documentary is called, “The revolution will not be televised” It’s a documentary dealing with the military coup that happened against Hugo Chavez in Venezuela in 2002. For those of you who aren’t familiar with what happened, basically Hugo Chavez had decided to cease some of the privatized oil industry in Venezuela in order to redistribute some of this wealth back to the general impoverished public. Consequently the elites who were still filthy rich but not making as much money under this redistribution process organized a military coup against Chavez. Amazingly the coup failed because the Venezuelan population fought to have their democratically elected president re-instated. The documentary shows how the media in Venezuela, which was mostly privately owned reported the event… needless to say, quite different from reality. Definitely worth checking out if you have the time.
 
 
 
Another interesting documentary that relates to this chapter is the documentary “Peace propaganda and the promised land” by the Media Education Foundation. Without getting into too much detail, this documentary discusses how the Israeli/Palestinian conflict is played out in the media. It mentions how stories relating to this conflict pass through different filters before it enters the mainstream media, similar to the 5 filters discussed in the article.
 
 
And of course the film “V for Vendetta” which shows how fascist governments use media as a propaganda tool to curb public opinion.
 
  
 
 

Consumers and hardware manufacturers unite as Culture Jammers!

 

In the very recent past, hardware and software manufactures were like Sonny and Cher: They each shared and marvelled in the other's dream of forcing consumers through a yearly computer hardware and software upgrading schedule. Up until the software manufactures had loyal followers, hardware manufacturers were able to offer only one (or two) types of operating systems, because they knew there was no other choice. However, in the same manner that high school nerds quickly became tired of getting hit in the face during phys-ed dodge ball games, so did they become annoyed with the corporate greed that has shaped the history of our computer-buying culture.

Personally, I made it through the ranks of computer nerd not unlike a pimply-faced intern would starting out in the corporate mail-room. As a youngster, I found myself continuously erasing and reloading my entire software library (286 days, for you computer lovers, using the very first version of “pc operating system) while my friends were learning how to balance a hackie-sack on the side of their Converse shoes. As I learned that “tethering myself” to metal objects while tinkering around old internal hardware components made very little difference, as I still managed to “kill” a few power supplies and many ram memory sticks, I also learned that I was constrained by the very purpose of the computer found in front of me: I couldn't play newer, cooler games unless I continuously upgraded my operating system. With no other operating system option, resistance was futile.

Upgrading upgrading is a process which the corporate brain geniuses have crafted in order to stay in business; it is also one of the reasons why computer software is so expensive. However, during the last ten years, geeks and nerds have come together to share in their crafty ways of subverting this process, and in doing so, have become cultural “icons” in both senses of the word (see image of Linux Penguin). They have become culture jammers.

Software companies have crafted a subculture of computer consumerism. Even before the birth of the internet, the war between corporate-source (pay for operating system) and open-source (design your own), software design has been a hot topic for many who found themselves “waiting patiently for the customer service representative” during long hours of the night before their papers are due. It seemed counter-intuitive to have to work to pay for software, to work to pay for customer support, and work to pay for upgrades to fix currently paid for buggy software. Culture jammers have come to the rescue. They have invented an ingenious solution to solve this madness: open-source software.

Open-source software production is a process by which software coders from all over the world collaborate on the production of free, user-friendly, fully-functional computer programs. Instead of paying some corporation a yearly “stipend” to keep up with the charade of needful upgrading (to stay currently productive, to allow users to “stay with the times”), computer-lovers all over the world have “thrown a wrench” into this crazy “machine” that as consumers, we must upgrade for the sake of upgrading, and we must pay to fix the maker's mistakes. Instead of paying a multi-million dollar corporation, year after year, to help the technological world keep turning, average citizens from all occupations (who have a passion and aptitude for software development) have made it possible for end-users to freely download and distribute (and even contribute to the building of) software that does the same thing that one's currently paid-for one does.

Software titles like Linux and Open Office, while not entirely new, have recently become a hot topic among the inter-web bloggers. As computer hardware manufactures sell new upgraded machines, historically, they have offered the consumer very little choice for operating system. Until now! As certain software companies have come to the end of their ability to trick the consumer into believing that their newest software is better than the consumers' current version, hardware manufactures have also become culture jamming. They have started offering consumers an option to purchase their hardware components running open-source software, eliminating the necessity of continuously paying for something that doesn't work, all the while preventing alliances between hardware manufacturers and end-users from becoming obsolete. While software manufactures have yet to see how frustrating it is to have to continue to pay for expensive yearly operating “upgrades”, hardware manufacturers have at least met the end-consumer half-way: by joining the computer geek in a round of culture jamming, they now offer at least a more economical, democratic way of using ones own.

 

Watch what you say and how you say it!

 

About a year ago, our Communications and Marketing Specialist from the Board sat with the first year vice-principals and discussed Media and Marketing sensitization.  In his presentation he advised us to contact him first before accepting to be interviewed by any reporter. He clearly explained that there is a way of replying to questions and sometimes if not answered well, the media takes pleasure in taking words and twisting them to mean something else.  His message was clear in directing any media people to him first.
 
He then said that if he agreed to having reporters come to our school, he would brief us and that it would be a perfect time to market our school. He said that when taking a picture or being taped to have the School Board logo in the background and to mention the School Board and name of the school.
 
Could you imagine if the wrong things are said and you have the logo behind you? It is reassuring to know that someone is there to coach and guide what message is sent out.
 
bye.....Daniela
Joe Vitantonio's picture

You make an interesting

You make an interesting and important point Daniela. When working in the public eye as teachers and administrators, I think its important to ‘watch’ what we say. Even the most something as simple as what is said in the classroom can make its way to the wrong ears, and get you in trouble. I can’t imagine how detrimental something on TV taken in the wrong context, can be for an already suffering school board. Our enrolment numbers are already dropping, I would imagine what is portrayed on TV could definitely affect that enrolment for the worst, and in some cases for the better as well.  Look at what happened with Lester B. Pearson High School a few years ago. There was an afterschool fight with one of the neighboring French high school between some black students from there and white students from Lester B. Pearson. All the students who witnessed the fight had their cell phones and videotaped the fight, which made its way onto the six o’clock news. These types of fights do happen, but how many of them do we hear about on a regular basis? In my opinion, the cell phone footage should have never made its way onto the TV screen. It only painted a negative picture about the school and the neighborhood and worried the community. It was a serious enough case to the police involved, parents involved, security guards to be hired...but for the media to air the actual cell phone footage I think was a little exaggerated. They were smart in the way it was aired, in that all faces were blurred to avoid legal issues, but I still don’t agree with that decision. They could have mentioned the story in passing, if they really had nothing better to report that day, and left out the footage. But what makes great TV? Reality footage to help support the otherwise useless story. I’m sure the school suffered a loss in registration for the following year. I don’t have statistics to support it, but I remember our open house that year was overflowing with parents from sectors outside of our region. I guess it all comes down to making the ratings even with the regular six o’clock news!!

 

B. Seale's picture

turn on, tune in...

...drop out

I'm more enthused about the alternate media we can access than hung up over the intellectual bludgeoning mainstream outlets subject us to.

Yes, we signed up for membership in the cult of personality... and news programming dumbs us down (so do schools, incidentally)... but there's more to "media" than what we passively consume.

One the one hand, we're inundated with more media than ever before... but never before have we had this much control over our exposure to media. We are the first generation of prosumers. 

Granted, many parts of the world lag... and there are some control issues around the fact that every one is an iphone and a few mouse clicks away from being a journalist... but I think this puts the onus on us to play a more active role in the type of media we consume. 

Not to sound cryptic, but you have to seek the truth... no one's going to hand it to you. 

 

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